Appa is a new e-scooter sharing brand created to shift the perception of mobility. From basic function to lived experience. In a crowded, utilitarian market, we positioned Appa as a seamless part of urban rhythm: simple, intuitive, and fluid.

The identity system reflects this vision. A clean, geometric wordmark communicates lightness and precision. Functional yet characterful typography speaks with clarity and tone. A restrained color palette with vivid highlights captures the energy of city life. Photography focuses on transitions and interactions — the feeling of movement.

The digital platform mirrors this duality of service and experience. Minimal, frictionless navigation enables instant access, supported by subtle animations that reinforce flow. Negative space becomes a tool for clarity and pace, not emptiness.

Appa’s language stays direct and grounded, balancing clarity with warmth. It doesn’t sell a product, it frames a new way of engaging with the city. This tone extends from app microcopy to brand storytelling.

Appa isn’t just about getting from A to B. It’s about rethinking what it means to move. With ease, with purpose, with connection. The design system makes this idea tangible: not as surface, but as signal.